The digital revolution
The digital era has revolutionized communications media. These continue to undergo a profound change in regard to their dissemination, publication and transmission due to technological advances facilitating access to new channels or platforms. We manage these changes through consulting services for our clients.
These new dynamics obligate us to must modify our content consumption habits to promote the atomization of the market toward smaller and more differentiated segments. Users are moving toward increasingly specialized niches.
From our media division we have managed this change in partnership with the most important companies in this sector, keeping ourselves up-to-date on information technologies. Furthermore, we have worked hand-in-hand to design and implement specific business solutions so that each customer may successfully evolve and adapt to this new reality.
An ambitious offering for all sectors
Our products are diverse and may be specific to an audiovisual production company, such as the production management system, a schedule management system, a publicity management system or the broadcast (playout) system for a television channel, the interactive services of a TDT operator or the management of an editorial group's digital editions.
We innovate in all platforms at the service of contents and our proprietary solutions meet the needs of Web 2.0. Practical examples are publishers, currently immersed in the complex process of evolving into content broadcasting companies. We offer them web platform contents by integrating multi-service and multi-device products.
Also, for all activities that are related to the production of programs and audiovisual content, we offer an integrated series of tools to optimize these tasks. For example, we work on digital asset management and format management, such as back office systems.
Likewise, we have designed a unified, more efficient IT management model for the Prisa Group. It permits optimizing resources and cutting costs by applying synergies while facilitating improvements in service quality and establishing closer relationships between the Prisa Group and its customers.
With the goal of continuing to improve the wellbeing of citizens, we also participate in "SeniorChannel", an international R&D&i project based on an interactive online TV channel for the elderly to enjoy customized content, interact, share experiences and have fun creating their own programs. This is a project framed within the AAL (Ambient Assisted Living) program of the European Union and is financed by the Ministry of Industry, Tourism and Commerce as part of the National Plan for Scientific Research.