Loyalty ~ Frequent Flyer Programs
Aracs Loyalty™ of Ceicom, a wholly-owned subsidiary of Indra, is an easy to use e-commerce application that covers the whole of the administration and management of the frequent flyer loyalty program within an airline.
This solution provides information of high value about the customer, allowing improvements in business intelligence processes. Aracs Loyalty™ is a flexible solution of demonstrable results with a wide variety of customers not just in the air transportation sector.
Key benefits:
- Improvement of the knowledge about the customer thanks to the analytical support for the information extracted.
- Increase of the effectiveness of marketing campaigns through offers tailored to the needs of the customer and the communication channel.
- Improvement of customer care through the analysis of the history of communications.
- Forecast of the client's future behaviour through modeling and data analysis.
- More effective use of limited marketing resources through avoidance of activities related to customers with low potential value.
- e-commerce
- Frequent flyer
- Loyalty
