Customer Relationship Management
Solutions to interact with existing and potential customers through any channel, everywhere and at any time, building lasting relationships by understanding individual needs and preferences, and thus, adding value to the organization, passengers and users.
Taking a specialized market CRM software as a starting point, Indra has developed a business management application package, oriented to the reality and the needs of airlines.
Its main features are:
- Single repository for user, passenger, agency, operator and enterprise information.
- Comprehensive user complaint, petition and suggestion management.
- Connectivity with the central reservation, operational and scheduling systems.
- Comprehensive outbound communication, campaign management, and incoming communication process management.
- User interaction control.
- Datamart for commercial, operational segmentation, and flight scheduling.
- Service quality management and control.
Indra FRM is a tool intended, designed and built around the distinct characteristics and specific needs that takes into consideration the current situation of the commercial air transport industry.
