Introduction
During the past few years, the mass media have undergone great changes regarding the distribution, publication or broadcasting of their contents. This is mainly due to the technological changes that simplify the access to new channels or platforms for their publication and distribution.
This involves a change in the consumers' content consumption habits, favoring the fragmentation of the market into smaller and more differentiated segments.
Advertising as a income source has also been affected not only by the economic crisis but also by the sector changes, with multi-support marketing models, interactive advertising, etc.
Indra's media market has been working hand-in-hand with the major companies and entities from the mass media sector to address the market evolution. We have jointly worked in the design and implementation of specific business solutions, which adapt to the specific demands of each client and that allow them to adapt and evolve in the new reality that the mass media are facing today.
These solutions are diverse and can be specific to an audiovisual production company, such as a production management system, a scheduling grid management system, an advertisement management system or the playout service for television, interactive services for a DTT operator, or digital editing management for a publishing group. They are also solutions that encompass the business processes of a client, based on market technology and solutions.
Indra's media team is particularly adapated to meet the needs of our clients in that it consists of professionals with experience in different leading companies within the sector, both in process projects and in the information technology field in: Grupo Antena 3, Grupo Telecinco, Unidad Editorial, Corporación RTVE, Vocento, Grupo Sogecable, Telemadrid, Agencia EFE, Grupo Prisa, VEO TV, EsMadridTV, Grupo Santillana, Havas Media, Endemol (Zeppelin TV), Grupo Godó, Grupo Zeta, Europroducciones, Boomerang TV, etc.
This experience has been complemented with the participation in innovation and development projects in different fields, mainly in the audiovisual sector.
Moreover, Indra counts with the experience of I3 Televisión which, together with an expert team within the audiovisual sector, designs and maintains sector solutions that provide support to the business processes of EsMadridTV, Grupo Antena 3, Telemadrid, Agencia EFE, VNews, etc.
