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CRM System at Vivo Brazil

At the end of 2003, Vivo awarded Indra a contract to customize the development of a CRM system that unified all the operator customers integrated within Vivo. The strategy was aimed at centralizing, optimizing and adapting the systems in accordance with Vivo's business needs, within a multi-channel, multi-company, and unique brand paradigm. The purpose was to develop the company's competitive capacities, improve the operation profitability, and acquire and guarantee the loyalty of the most profitable customers.

Vivo brasil moviles

  • Operator's number of clients: 35 MM
  • Application availability: 99.80% during business hours
  • Application performance: 99.51% during business hours
  • Customer service kiosk at Call Center: between 6,000 and 7,000 kiosks
  • Number of accesses via Internet: an average of 2 million accesses per month
  • Number of accesses via IVR: more than one million accesses per day
  • Integration systems: integration system maintenance of VIVO based on TIBCO and BEA
     
  • CRM
  • Multi-channel
  • Multi-company
  • Unique brand