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Ticketing > Business Intelligence


Customer knowledge as an essential tool for improving service in terms of quality and efficiency

Contacto Transportes
43985

Continuous improvement

After the trip, the application is a great source of data for companies:

  • Analysis of usage information and scores
  • Continuous improvement strategy
  • Customisation and intelligent generation of service proposals
  • Study of behaviour patterns and demand forecast
  • Efficiency and optimisation of operation and maintenance

Customer knowledge

  • The information gathered from the monitoring itself is reinforced by feedback actions and satisfaction surveys.
  • Analysing and exploiting the information collected will help to improve service personalisation, thus improving customer satisfaction and travel experience.
  • It will also make it possible to define behaviour patterns and streamline and optimise operation and maintenance.

Experience personalisation

  • Improvement of the services offered and personalised suggestions in accordance with the traveller's profile.
  • Improvements based on feedback
  • Personalised loyalty programmes/gamification
  • Improved onboard services
  • Services at the stations
  • Premium services: invoicing, bookings, promotions, etc.
  • After-sales services
  • Best rate for travellers

Behaviour patterns

Digital footprints generate heat maps that help to study behaviour patterns, with applications such as:

  • User group classification
  • Programming of reactions
  • Space distribution
  • Demand forecast based on S-D matrices
  • Correlation of demand with time factors, events, weather, etc.
  • What-If scenarios, support for the definition of strategies and adjustment of supply to demand
  • Control of passengers entering the station

Efficiency and optimisation

  • Asset Management
  • Optimisation of maintenance
  • Prescriptive and predictive maintenance
  • Characterisation of incidents and impacts

Productos

360º modular system
Account-Based
Conductor
Gate
Multimodal Back-Office
PAYGO: Pay-As-You-Go
Sales and Reservation System
TVM
Validator
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