Analyzing the success, at least in affluence, of the Smart City World Congress held in Barcelona less than a month ago, we could say that we are ready for a smarter world, or at least interested in this world full of opportunities for both, businesses and citizens and of course, for public administrations.
Technology is reflected in every aspect of our lives. Although more prominent in urban life, it also forms part and parcel of rural life. So much so, that we will soon be talking about #smartrural. And yet one of the few walks of life in which smart technology has still to gain a foothold is in the tourism world.